"Elamor"- E-commerce Website | Brandmyth Agency

"Elamor" - E-commerce Website

Mannan Arefin Sharif

Published on May 16, 2023

El Amor is a categorized E-commerce site for fashion accessories from well-known brands with a goal to bring together prominent brands from across the nation in order to offer consumers the most reliable goods, recommendations, and services to help them keep up-to-date with the latest fashion.

Challenges

El Amor is a segmented lifestyle & brand Fashion Accessories organization operating its business in the E-Commerce sector by establishing and managing an online platform via which the customers can purchase lifestyle, brand Fashion Accessories & services online. They faced challenges since they contain a full of products and the need to putting customer focus at the front. El Amor wanted a platform that was constantly innovating, with an active developer community, easy to integrate with other best-of-breed technologies, and set up for its own developers to continuously optimize the experience.

El Amor was determined to seek out an operating system for their digital experience that satisfied three essential requirements: continual product improvement, a simpler approach to broadcast materials throughout multiple brands, and placing the needs of their consumers at the forefront of the online experience.

Strategy taken

El Amor used PHP, Laravel, Bootstrap, HTTP/3, and JQuery technologies to address these problems as well as optimize the website that provides precise results from searches and helps increase conversion through the utilization of natural language processing, advanced attribute extraction, and previous browsing patterns to bring up the most pertinent products for visitors.

With the implementation of these technologies, El Amor could continually use artificial intelligence to provide clients with more precise search results and, as a result, a more tailored brand experience. El Amor may now provide algorithm-driven product recommendations in addition to pleasing clients with tailored search outcomes.
The El Amor website not only has a ton of product photographs, size advice, and details, but it is also really simple to use. Similarly, El Amor’s mobile interface is quick, easy to use, and provides a smooth user experience.
El Amor employs an automated marketing platform that delivers relevant and on-time emails to customers informing them of everything from updates on order status to back-in-stock alerts and other topics. El Amor’s business strategy is based on the complete customer experience; it maintains its marketing messages relevant and personalized while adapting to the consumer’s buying preferences and online activity.
It takes customers less time to identify the group of products they’re looking for on the El Amor website because the category links are set up in a straightforward manner. Visitors may easily find what they’re seeking for via this sort of tier structure without having to navigate through a plethora of categories and goods right away. Additionally, it helps search engines comprehend the whole site design, which improves organic search results.
There is a drop-down menu with sorting choices on each of the product category pages. The products can be simply sorted based on a variety of factors that customers may value, including price, discounts, and editor’s picks, depending on the users’ preferences. Discovering the proper products is simple owing to the useful filtering system on the product category page. Filtering is possible based on a variety of criteria, including size, color, cost, and product attributes.

By providing its clients with enjoyable and genuine products that come straight from the brands they carry, El Amor has developed a reputation for outstanding value as well as quality. Customers were able to find the products they required from El Amor faster as a consequence of El Amor’s use of the most recent technologies.

Key Benefits